The Great Pilgramige of Millions

       VS     

09/09/2012

By: Kalee McMasters

TV is “crack.” This is what some people say; and there’s proof. “The average American spends 20 percent of their time each day” watching TV, according to a research group. Of this number, 5 percent are broadband internet users. A growing number are internet TV users.

A growing number of cable TV viewers are cancelling their "membership" for various reasons. Among these reasons are that cable prices tend to soar higher than internet TV prices, cable TV has less options to choose from what a person may want to watch, and a person can utilize their internet service for a number of reasons other than just watching TV. This has resulted in a growing number of people changing the way they view TV by switching from the "boob-tube" (traditional cable TV) to YouTube or other internet TV outlets.

For example, YouTube’s original channels have reached new heights in viewership since Google has been funding and promoting YouTube’s channels to advertisers since 2011. Netflix viewership had seen 1 billion hours of watched TV in June of 2012. The biggest viewership ever in the company’s history. The growing demographic of cable TV users switching to internet only TV viewing grow at a yearly rate. There’s a good reason, too. PC World declares that you can save big bucks by “cutting” the cable cord and simply watch internet TV at a much lower cost- like free.



References on the above information can be found at the following websites:

•  http://www.nielsen.com/us/en/measurement/television-measurement.html

•  http://www.deadline.com/2012/05/new-feature-deadlines-weekly-youtube-channel-rankings/#utm_source=dlvr.it&utm_medium=twitter

•  http://venturebeat.com/2012/07/03/netflix-1-billion-hours-watched-in-june-is-the-most-ever/


•  http://techcrunch.com/2012/02/09/nielsen-cord-cutting-and-internet-tv-viewing-on-the-rise/

•  http://www.pcworld.com/article/168878/ditch_cable_and_satellite_for_free_internet_tv.html